I obtained a Bachelor’s degree in International Sport Management as a valedictorian student at LUNEX University, Luxembourg. In 2023, I became an MSc Sport Management graduate from the German Sport University Cologne, while simultaneously working as a research assistant at the school's Institute of Sport Economics and Sport Management. My research interests include sport fandom, sport sponsorship, and sport marketing.
My bachelor's thesis explored the level of identification of football fans with both their favourite team and their favourite player, and was published in "Sport Business and Management - An International Journal". In my master’s thesis, I focused on expanding the scarce pool of existing research on fan tokens by investigating the satisfaction levels of football fan token holders.
During my tenure at GSU's Institute of Sport Economics and Sport Management, I contributed to a large-scale study on the sponsorship-related benefits of corporate social responsibility initiatives. The corresponding research paper has been submitted to relevant academic journals and is likely to be published by the end of this year.
If you are interested in reading through any of the papers I have been involved in, please feel free to get in touch using this contact form. I would be happy to send you all relevant PDF files. Cheers!
